Inclusion Analytics

The question

Networks and advertisers wanted to talk about representation with evidence rather than anecdote.

Collect

Programming was catalogued for who appears on screen, cast and crew, and paired with audience measurement of who watched.

Analyze

Computer-vision and metadata pipelines classified on-screen presence at scale; the comparison of screen to audience became a set of inclusion metrics reported by program, network and genre.

Present

Syndicated reports and dashboards, a public Being Seen on Screen series, and one of the new products credited with millions in revenue.