Custom research
What do you need to know before you decide?
The question
Every engagement starts with the decision someone has to make: which creative to ship, which format to bet on, which market to enter, which message will land. The study is designed backward from that.
Collect
The right mix for the question, not the method we happen to own: quantitative surveys with quotas and weighting, in-lab observation with eye-tracking and facial coding, ethnographies and interviews, passive behavioral data, and secondary sources and APIs. Every raw input is kept, so any finding can be traced back to the evidence.
Analyze
Statistical models, experimental and quasi-experimental designs, computer vision and audition where the material is visual or audio, and language-model pipelines for open-ended text at scale, with the model’s uncertainty reported alongside the answer.
Present
A topline built for the audience: one chart per decision, in the format the room uses, delivered with the code and data so the work can be rerun when the question comes back.
Who
Studies of this kind have been designed and delivered for Google, Amazon, Apple, Walmart, NASA, Sony, Discovery, the World Economic Forum and others. Specifics on request.