seeing gold where others see rocks
crunching numbers, with special techniques
knowing your audience, providing utility
Of hundreds of startups tackling the world's biggest problems, which ones deserve capital first?
When a chatbot tells you something, can it also tell you where that came from?
Can a chatbot give people with disabilities accurate answers about the services they are entitled to, without making things up?
Which of the hundreds of inbound buyer and seller leads each month are worth a broker's afternoon?
How do you measure a medium that has no screen?
When a post scrolls past, has anyone actually seen it?
Is someone more open to a sponsored idea when they're looking for something, or when they're just looking?
If nobody is looking at the screen, does an audio ad still land?
Can a brand carry a whole podcast, and will listeners stay?
Does a few minutes in virtual reality change how someone feels about the brand that put them there?
How many times can a streaming service show the same ad before it starts costing the advertiser?
Which pilots will a network's viewers actually love, and how does this one compare to every pilot that came before it?
How much of an analyst's week is rebuilding the same dashboard, and what could they do with that time back?
What happens when the people who run the research also know how to automate it?
What do you need to know before you decide?
Have a hard question? qm@zagwa.net