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Media Lab studies of how people watch and react to video in the feed.
Creative and format decisions grounded in observed attention, not recall alone.
Primary research studies designed and delivered through the Nielsen Media Lab.
A measurement design for smart speakers, plus pilot testing with MAPPR.
Reach and response defined for a medium with no screen.
Primary research studies designed and delivered through the Nielsen Media Lab.
Pilot testing and content research with the MAPPR meta-analysis.
Programming decisions informed by every pilot that came before.
Content and audience research, from pilot testing to in-lab studies.
Eye-tracking study of the timeline that defined what counts as a view.
One evidence-based definition of a view for the platform and its advertisers.
Ad-frequency testing on Crackle.
The point where repetition stops building recall and starts eroding it.
Media Lab research on vertical, full-screen video and attention.
Format guidance for a platform inventing its own ad unit.
Lab research on how virtual reality experiences shift brand perception.
Evidence for what immersion does to how people feel about the brand behind it.
Primary research studies designed and delivered through the Nielsen Media Lab.
Pilot and content research with the MAPPR meta-analysis.
Programming decisions informed by every pilot that came before.
A study of branded podcasts as an advertising format.
Whether a brand can carry a show, and whether listeners stay.
Lab study of audio ads under everyday distraction.
Evidence that audio holds attention where screens lose it.
Lab study of search versus surf behavior and openness to sponsored pins.
A one-sentence finding the sales team could take to advertisers.
Lab research on how virtual reality journalism shifts perception of the newsroom behind it.
Evidence for what immersion does to how readers feel about the brand.
Automated data pipelines and dashboard generation for recurring analytics.
Over 1,000 analyst hours a year returned, dashboard delivery 95% faster.
Have a hard question? qm@zagwa.net